Valuable Tips For Using Website Development Stats To Your Advantage
31 January 2010Your website development is not all about content. Make no mistake about it, content is still important when you provide crucial information, but it’s just one thing that can be optimised on your site. Everyone talks about keyword optimisation within your content and therefore some believe it is the only important part of optimisation.
Remember we are talking about complete website development optimisation. Start with the content but don’t leave it there. The search engine robots will be looking for keywords throughout the page, not just within the content. Here are a number of options for developing the website and enhancing sales potential.
The site should be more than just an entry point into the online world. It is your operational base and should give a lot of data about your organisation. Remember to use site statistics to help you improve everything.
What You Should Look For:
There are lots of website stats for you to look at to improve your rankings within the search engines. Each one can tell you something useful about how your business is currently doing.
1. Page views – How many people look at each page of your website? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. You might find that certain pages are more popular during certain months due to seasonal offers. You can also learn what items are doing well and which ones are dragging down the bottom line.
2. Unique visitors – You need to find out whether the visitors you get each day are brand-new visitors or repeats. Unique visitors are first time visitors to your site and not repeat ones. The more unique visits you get the more potential customers you are coming in contact with.
3. Links – For example, outbound links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Posted ads can also be analysed to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.
4. Sales – You can track how well your shopping cart does each month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. To help you predict the future of your business, compare statistics appropriately and identify buying trends.
5. Keyword analysis – Each page can be dedicated to one or two keywords. Look at each page to see how well these keywords are doing for you. By using a different page for individual keywords, you can deduce which ones are not working for you, and which are, and change tactics accordingly.
Google Analytics is a free program that you can use to measure these and other website stats. With so much information, you can dominate your niche if you’re willing to invest the time and effort.
Michelle Dale is The Managing Director of Virtual Miss Friday, an accomplished Executive Virtual Assistant Service which helps companies of all sizes reach their commercial targets. Want to get more information about online business building success strategies that really work? Contact VMF today!
