Valuable Guidelines For Optimising The Pages Of Your Website Development
28 January 2010Search engine optimisation is often one of the most difficult, but important tools in your online business toolbox. It is important for advertising, marketing and sales of your services or products. Because it is a wide category, there are plenty of places where you can go wrong with it. Here are just five of them:
Under Utilising Your Website – Optimizing your website development involves every aspect of your site. Content is not the only thing to worry about. This is just one piece of the bigger picture. When you concentrate on content and not on leveraging all areas of your site, you are robbing your own pockets.
With great content search engines will rank you well, but you could do even better by using those keywords in other areas. Remember that the page has a headline, an article can have a title and a picture has an associated caption. Learn to use them all to your advantage.
Keyword Overload – Search engine bots are smarter than most people give them credit for. Using keywords too much will cause them to just skip over your content and thus give you a lower ranking for those keywords. It seems like you could use as many as you wanted in an article and that would make you more visible, but it’s not true.
Search engines recognise when people are cheating by overstuffing their articles with keywords. You should always stay within an allowable density. And, those keywords will show up naturally throughout the article so it doesn’t sound like it was thrown together just for the keywords.
Density Of Keywords – Guard against having too few keywords as well as too many. Some people actually forget about the key words when writing. You might have written the most informative article about a subject, but without giving the search engines the appropriate clues, they will be unable to rank you and no one will find your work. It’s not sufficient to use the word once or twice in an article.
Variety – Better articles don’t just use a single keyword. If you started with the word “chocolate,” your entire website wouldn’t be based on it. When people are searching, they use a number of words similar to your primary keyword, or in combination. If you make and sell chocolates, there are better words to use: chocolate treat, chocolates, how to make chocolate, etc. it’s like throwing all your eggs in one basket if you don’t diversify your keywords.
Reciprocal Links – While it is true that back links can increase your search engine ranking, all links are not equal. And search engines like organic links better than simply offering reciprocal link sharing. Links should represent the fact that particular sites like your content and want to link. Using quality content on your site, in article directories and on social bookmarking sites can increase your quality inbound links for higher ranking.
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Michelle Dale is The Managing Director of Virtual Miss Friday, a highly-qualified Executive Virtual Assistant Service which helps businesses and individuals accomplish every detail of their professional aspirations. Want to discover more about these insightful online business building success strategies? Contact VMF Today!
