Tracking the Effectiveness of Your Sales Funnel Strategy
28 July 2010Sales funnel is one of the terms you will need to be familiar with if you’re an internet marketer. A sales funnel is the process by which you gain pre-qualified subscribers or prospects, lead them through a selection of sales opportunities increasing in value from free to high end offerings, resulting in gaining “lifetime” repeat customers. To begin building your sales funnel, you need to turn regular internet goers into hot leads, and this is possible through an effective marketing method.
Some of the ways to build a sales funnel include free coaching by email, exclusive membership sites and free newsletter subscriptions. As you can see, you have several options to choose from. You can try everything for a month or two, and stick with those that work.
Monitor which advertising options are attracting the most people. For instance, PPC may only be effective in increasing pageviews but not leads. Another example is your social media marketing efforts have a lower click through rate but an outstanding opt-in or conversion rate. Then you can fine tune your advertising and marketing strategy.
Don’t be afraid of experimenting with various alternatives as far as marketing is concerned. This can actually be necessary on a continual basis as different methods to market and capture leads or prospects hit the ever-changing internet world. In the beginning, banner ads and link exchanges are the only options for budget-wary marketers. But now that the best advertising alternatives are within our reach budget-wise, it’s easier to test out several options.
Your Bait
Let’s face it, some front-end offers and marketing strategies are going to work better than others. You can’t start an effective sales funnel if your bait isn’t compelling enough. Perhaps the majority of your customers can’t afford your price? Maybe you need to build your credibility more?
Whatever it is that you find out about your marketing methods through testing, you can modify your marketing strategy accordingly. Proper monitoring of your sales or opt-in trends should tell you exactly what you need to do next to improve your marketing.
Even if all your leads buy from you, your job isn’t over yet. Buying customers can be used to track your back-end sales. Consider testing and tracking various offers and different levels in your sales funnel. You will need to determine which offers are likely to attract the attention of your customers. You can get your previous customers to fill out surveys. You can even test bonus products.
Monitor your sales just like Russell Brunson. Visit this recommended website for more information: How to make money online
