Internet Viral Marketing
28 June 2009If you want to build strong email relationship with your subscribers, you have to know what they are interested in.creative copywriting The other important thing is to meet their expectations. Just because they subscribed to your email newsletter doesn’t mean that they are absolutely happy with the service you provide. At least you can always do better. That’s why you have to ASK them what THEY want. You can make periodical surveys where you will ask what they like like/dislike about your email newsletter. You can offer them some useful value-added content like white papers or discount on your products in order to more people participate in your survey.
Some smart marketers give customers the chance to make a profile or preference page. This method will endear the customers to you. The personal letters would satisfy them and make them feel how important they are. In order to keep them on board it is apparent that quality and specific content needs to be provided. But besides having a high quality content, your visitors need to know several more things to continue to be loyal.
It should be clear and definite when and at what intervals your email reaches them. A monthly news letter should be a monthly one and not when time permits. Also, like with print magazines you have to decide a date in the month when you will send your email newsletter. Stick to that date regardless if it is the 1st, 15th, or 30th of the month.
If you prefer days more, you can say something like this: “You will get our Messaging Times Newsletter on every first Wednesday in the month”.
