How Viral Listbuilding Software Uses The Law Of Accelerating Returns
6 November 2008How the Emperor of China rewarded the inventor of chess, with ever-doubling piles of rice grains for each square on the board, is one of the most famous ways of describing exponential growth; but ancient as that story is, the phenomenon of exponential growth has been going on all around us since the Stone Age.
In a 2001 whitepaper, Raymond Kurzweil observed that “…the emergence of the first technology creating species resulted in the new evolutionary process of technology. Therefore, technological evolution is an outgrowth of–and a continuation of–biological evolution.”
The article went on to demonstrate The Law of Accelerating Returns, which outlines such phenomenon as Moore’s Law and demonstrates why there is such massive technological movement currently.
So if you’re running an online business, Kurzweil is good reading. Yet so too is choosing the right Internet business video coaching.
The Internet is still so new in business that methods, techniques and tactics of growth are changing all the time, and are likely to keep doing so for the forseeable future.. Therefore, what may have worked for people even six months ago could be old-hat now.
Yet one thing remains prominent. It is a characterisitic of all successful web businesses: An ever-increasing list of customers which grows exponentially.
To achieve this, it is important to consider which viral listbuilding software is best for your business.
Get it right, and you could be relaxing on the beach while your business grows automatically. Get it wrong and you could be chained to your desk.
It really is an important decision. It is one which should be investigated thoroughly. Running an online business should be the most time-freeing things you do. It should give you more time with your family, to travel and to relax. But only if you can honestly call your business truly will it be so.
The biggest reason why the Internet gives us so much more opportunity than any medium before it is because word-of-mouth marketing, as we used to call it offline, is the much more powerful viral marketing online. And viral marketing is a great deal quicker and more precise than good old Chinese Whispers.
Lets look at a comparason…
Normally, the restaurant trade is reliant on about 75% of its business from repeat customers and referrals (by personal recommendation). However, if you want to refer someone to a restaurant where you had a good meal, you need to remember exactly the name of it, and what street it is in for them to have all the information they need to find it.
There are numerous ways it might not work therefore.
On the other hand, when you are referred with a unique link from someone to go and check out a site, it may come to your inbox, or perhaps you saw it on a blog or even on Twitter. Then, because it is a digital link, it can not be typed incorrectly or mislayed. It will always remain the same. And when you click on that link, arrive at a page without anyone having to give you directions.
Viral marketing is so important that I often say, If you are not using viral marketing to grow your business online, then you might as well be off-line.
