How Do I Optimize My Web Site?
17 December 2009Everyone is familiar these days with “SEO” and the importance of ranking well in the search engines. As a refresher, let us look at a few guidelines and practices that can help your SEO campaign.
If you are not interested to compete with other site owners who are players in your business, then choose your own set of precise or unique keywords. For example if your site is related to banking sector then the commonly used keywords used is loans, mortgages, bank loans, etc. These are highly competitive keywords, so instead you may look at re-arranging the words, so instead of student loan, maybe loan student. The Search engine treats Student Loan & Loan Student as two separate keywords. If you would like to learn more about keyword selection and seo, take a look at this free SEO report.
Many Top SEO Consultants or Optimizers always suggest the Site owners to choose one primary keyword from the domain or Sub domain name of their website and use that keyword within your site content. There are tons of free SEO tools that can help you do this properly.
For multiple keywords, you can use hyphens & create it like seo-guidelines, seo-services-seo-pagerank etc.
The other approach will be using the other important keywords in the file and directory names.
Remember a Search engine does not like pages that have many errors. To keep the WebPages free from errors, one should declare the type of document at the beginning & also should validate the CSS & HTML Coding.
When putting together your meta tags, you want a good title, make sure it?s having 8-9 words of length. This tag will display when your site is shown in the search results, so be sure to make your words count.
Also, don’t over look the highly important H or heading tags when it comes to optimizing your site.So, make sure to include important keywords in that tags.But, make sure that it does have any similarity with the title of the page.
Make the practice of using synonyms instead of using those keywords on every center & corner of the page content. It is important to use your keywords, plus complimentary phrases for the words you wish to rank well for.
If your site has images on it, you can make use of tags for the search engines to better index your pictures.
Try not to overload your site with a lot of flash; the search engines do not like too much flash on a site. Rather, load your site with rich and unique content on each page. Too much duplicate content will not help you in your quest for better search engine rankings.
