Because the majority of online marketers are running the show by themselves or with a limited pool of extra help, there are just too many tasks to complete alone. In addition to the time factor, it’s very rare for any one individual to possess all the technical skills necessary to accomplish all aspects running an internet marketing business.

Outsourcing is not really a new concept, but it has taken on a new dimension as tens of thousands of people turn to the Internet in search of wealth and freedom – much like the Alaskan miners in the gold rush of 1899. However, there are a number of issues you should keep in mind when considering outsourcing, as an alternative to doing it yourself.

Skill level and time are the two main factors that lead online marketers to outsource, so it’s important to know which of these two needs you are fulfilling when planning which tasks to outsource.

Outsourcing To Save Time

Delegating tasks on the basis of time savings, it’s a valuable to understand what an hour of your time is worth relative to the task at hand. As an example, let’s say it takes to five hours to do a task that it would only take 20 minutes to teach someone else how to do. If you’ve documented that training using screen capture video, you only have to do it once.

What else could you be doing during those five hours? Create content? Work on product creation? Set up a new JV? What are those activities worth compared to some tedious task that could cost you just a fraction of what your time is worth?

Outsource The Expertise Of Others

Outsourcing on the basis of skill expertise is a little trickier. It helps to know a little bit about what the task entails to be sure you’re not being overcharged. You still need to be in control of the project, so that costs don’t run away from you. For example, it helps to know a little bit of HTML code, if only to make it easy for you to make minor changes to a site, fix typos, or change prices. This could take just minutes, and knowing how can save you money (and aggravation) in the medium and longer term.

Once somebody’s pipe dream, we can now run an international company from a spare bedroom with virtual employees scattered all over the globe! How cool is that!

Outsourcing online is just a new spin on an old tradition that businesses have used throughout history, and knowing how to apply this in your business will increase your chances of success, and boost your bottom line. Happy outsourcing!

After a lengthy discussion with my mastermind group, some interesting perceptions emerged. Listen for yourself…

(Runtime 3:23)

I’ll be talking about:

• Can it really be fun and sexy?
• Perceptions of outsourcing.
• Out of the comfort zone
• How much HTML should you learn?
• The less you do the more you make.

This is about outsourcing, as it applies to Internet Marketing.

You Can Ditch the Struggle and Get Someone Else To Do It!

Listen to our “Welcome Podcast” (2:40 min:sec)

I call it that because it has become somewhat of a mission, not unlike a military operation. It involves prioritization, organization, discipline, teambuilding, delegation and systemization.

Those are a lot of daunting words, but what I will try to do here with you on this blog is simplify and clarify things so you can simply just get the job done in the simplest way possible.

Our focus here on this blog will be on outsourcing for Internet marketers.

What Is Outsourcing?

Simply stated, it just means paying someone else to do a job, or a project for you or your company, that is not an employee. It could be on a temporary basis or on a steady basis.

For decades, companies would outsource their bookkeeping or payroll. They didn’t have enough of that type of work to hire an internal employee with the expertise to do just those tasks, so they would outsource those tasks to people or companies that had a high level of skill to do those functions as needed.

In the context of Internet marketing, there is a wide variety of skills sets needed, and very few of us possess them all, so the most efficient way to get it done is to hire someone else to do the tasks we don’t do well, or that we don’t want to do. This could be Web design, copywriting, graphics, PPC, HTML, etc.

Why Outsource?

There are many reasons, but let me just list some for you as it pertains to Internet marketers:

• lack of skills in certain areas, get it done better
• leverage your time, get things done quicker
• focus on core tasks and delegate the details to others
• save money, hire overseas workers at lower cost than your own time is worth
• systemize processes so things can run without you
• build an asset by creating a team that is not dependent on you
• saves the stress of trying to do it all yourself
• more innovation, by tapping knowledge resources beyond your own know how

We’ll get into all these reasons in more detail as we go, so check back often as I’ll be posting all kinds of resources, templates, videos and interviews so we can all get more done faster and cheaper, and have more time for family and friends!